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KitKat x Formula 1 : A unique immersive experience at Genève Aéroport

KitKat x Formula 1 Genève Aéroport

From May 28 to June 30, 2026, enjoy an exceptional activation after security with KitKat x Formula 1: an interactive simulator, engraved mini car, and exclusive products available in-store.

Discover a unique, differentiating and immersive experience with Nestle International Travel Retail. KitKat x Formula 1 are bringing excitement and fun with the ambition to create a memorable moment.

Featuring an interactive and engaging Formula 1 simulator, delivering personalization opportunities by engraving a Kit Kat tin car and travel retail-exclusive product innovation, this exceptional activation will land in Genève Aéroport, just after security checks, from May 28th until June 30th 2026 just after security check.

KitKat x Formula 1 Genève Aéroport Lagardère

Step into the driver seat at Genève Aéroport

At the heart of the activation is an interactive race simulator, inviting travelers to step into the driver’s seat and experience the excitement of the sport. 

The experience is complemented by the latest KitKat x Formula 1 range, including travel retail-exclusive products. 

The promotion also highlights two new innovations: the KitKat Tin Car and a 5-pack of KitKat x Formula 1 chocolate cars, developed to appeal to both gifting and collectible demand.

We are delighted to welcome your visit at Genève Aéroport for this unique event in Europe. 

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