Business development

Geneva - Your high yield market

Genève Aéroport is the gateway to the world's most "international" city. With many international organizations, multinational corporations and luxury goods manufacturers, the region is also the centre of the world's private banking industry. A high proportion of traffic is Business and First Class passengers making it an extremely profitable destination for airlines.

Genève Aéroport has however also a very dynamic low-cost activity, with 45% of its traffic being carried by LCCs. With its ideal location as the "Gateway to the Alps", the airport offers excellent route opportunities with a good market mix all year-round.

In addition to a marketing package and a reduction on landing fees for new routes, Genève Aéroport has just launched an incentive scheme rewarding airlines for the traffic growth they generate.

Do not hesitate to contact us for more details.

The new B2B campaign by Genève Aéroport

Marketing of airports
Airports need airlines and airlines need airports. Genève Aéroport can offer good occupancy rates and good financial results to “its” airlines and wishes to spread this message to its targets.

Campaign Concept
The concept of this campaign highlights the catalyst role of relationships and experiences between passengers and airlines proposed by Genève Aéroport. With the signature "Reach New Heights", Genève Aéroport underlines its ambition of being an international player of excellence in the aviation sector.  With 17.4 million passengers in 2017, including a high number of business travellers, Genève Aéroport enjoys a significant position in the European air sector. It boasts a strong network of 142 direct destinations, including 23 intercontinental destinations, operated by nearly 60 airlines.

Competition and Creative Approach
Following an invitation-based agency contest, MetaDesign has been selected to develop the new B2B campaign of Genève Aéroport. To accompany its commercial development and ambitions of excellence, MetaDesign has proposed a campaign which features the unique advantages of the region, using refined tones and photographic processing. This campaign targets the airlines and appears in specialised media. It is available in print ads, web banners and on stands at professional fairs.

Yves-Daniel Viredaz, Head of Marketing and Business Development of Genève Aéroport said: "We were particularly impressed with MetaDesign’s analysis and strategic thinking, as well as with their creative implementation. This new campaign will increase our visibility and international recognition."

Sandro Mesquita, CEO of MetaDesign in Geneva, commented: "We are delighted to have been chosen for the development of this new campaign. And we are proud to support this major player in Romandy economy to build its international influence".

Voir les autres campagnes (PDF)

GVA : Urgences