L’Amérique dans tous ses états – New communication campaign


North America remains the ideal place for escape, adventure, discovery and trends. Whether in the trendy neighbourhoods of Manhattan, the lavish museums of Washington or a wild river in Quebec, the varied offer meets all expectations.

Genève Aéroport offers the immense advantage of four direct connections to this region, allowing a comfortable, fast and worry-free trip. These flights are operated by three Star Alliance member airlines: Air Canada to Montreal, Swiss to New York / JFK and United Airlines to New York / Newark and Washington.

In order to promote this offer of direct flights and raise interest of inhabitants of the region to discover or rediscover Canada and the United States, Genève Aéroport and the partner airlines launched a major communication campaign in all French-speaking Switzerland and neighbouring France. With the slogan “Vas-y direct”, the visuals illustrate the three regions, in a festive atmosphere and discovery mood. The display will be available in the public areas of the region (up to Berne, Grenoble and Lyon), in railway stations, on TPG and TL vehicles and on digital media.

As an extension of this campaign, an exceptional competition with six airplane tickets to win to North America will be available in October on website gva.ch.