In recent weeks, we can discover new displays on the IATA buses that circulate on the apron of Genève Aéroport. The message “Flying is freedom” reminds the broad utility of air transport on the economy and the society. IATA is the trade association of air transport, which brings together more than 290 airlines around the world. Its executive headquarters are located in Geneva, where many trainings, working meetings and conferences are organised.
Initiated a decade ago by the Marketing & Business Development Department, apron bus displays are part of a desire to raise awareness among passengers and visitors about the international activity of Geneva and the tourism, through the identity of government and non-government organisations. Buses currently operate in the colours of IATA, CERN and Switzerland Tourism. Some also wear the unireso logo under the partnership for the use of public transport by passengers. And very soon, a new partnership can be discovered on the Geneva apron!
In parallel, Genève Aéroport has also decorated six electric buses since 2016. In two of these buses, the diesel engine was replaced by an electric motor (“retrofitted”), while the other four, which were developed using electrical technology, were bought new. All four of them have a green indication “émission 0% électrique 100%”. This concept is in line with the promotion of electric mobility within the airport fleet.
These buses illustrate Genève Aéroport’s excellent cooperation with IATA (International Air Transport Association), Remarq and several services of Genève Aéroport (Passenger Transport, Mechanical Service (bodywork), Marketing & Business Development Service).