Genève Aéroport publishes the 2nd issue of “Take Off by Genève Aéroport”.
By becoming the direct publisher of this rebranded and relooked travel magazine, Genève Aéroport assumes editorial responsibility and the administrative management of the magazine - in bilingual French/English version - in collaboration with external partners for the writing of articles, graphic design and printing.
Take Off is distributed free of charge in the main terminal T1 and in the boarding lounges.
The edition of 30,000 copies is also distributed to a selection of travel agencies, tourist offices, hotels and sports centres in French-speaking Switzerland and neighbouring France.
Editorial focus is clearly to promote new destinations served by direct flight from Geneva; this 2nd issue brings North America and the destinations of New York JFK, New York EWR, Washington and Montreal, to the forefront.
Take Off also wishes to facilitate our customers/passengers’ holidays, thanks to practical advice and brief news on the services and facilities of Genève Aéroport.
For this, the magazine is the perfect complementary tool in Genève Aéroport’s marketing strategy, which relies on the communication of the travel offer, and includes the new online inspirational platform L'Évasion and other media (website, newsletter) and events, among which Salon Envol - the travel show whose next edition will take place on 10 February 2019.
The stated goal is to continue with two issues a year, which would allow us to keep up with the news and, of course, with the readers and prospective advertisers’ interests.
Take Off by Genève Aéroport #2 - Edition Hiver 2018-2019
Genève Aéroport / Marketing & Business development