easyJet launches its summer collection for UNICEF


From 15 July until 30 September 2013, passengers will be able to donate on board all easyJet  flights.

A survey has shown that 49% of Swiss travellers are prepared to give their small change for a good cause on their return from holiday.

easyJet, the leading European airline in network terms, starts its summer collection today as part of its partnership with UNICEF’s "Change for Good". From 15 July until 30 September, passengers on all easyJet flights will be able to contribute to UNICEF’s vaccination campaign against the deadly diseases that affect mothers and children throughout the world.

Since the beginning of the partnership, which started in July 2012, donations collected on board easyJet  planes have reached 1.7 million CHF. The funds have enabled UNICEF to vaccinate almost 1.5 million children against polio, and 2.5 million mothers and children against tetanus. "A vaccine costs only 58 centimes. So giving your small change really saves lives! We are proud to be giving such practical support to UNICEF’s activities", says Thomas Haagensen, easyJet’s Commercial Director for Northern Europe.
"Making a donation on returning from a holiday is an extremely simple way to help", explains Elsbeth Müller, Director General of UNICEF Switzerland. "Every donation helps to provide practical assistance. With simple means, like a vaccine or a mosquito net that effectively counters the spread of malaria, we can protect children in daily life. I thank easyJet’s passengers and also the company sincerely for this support."

A representative survey by the British institute YouGov[1] showed that Swiss travellers are still willing this year to support charitable projects. Nearly half of them (49%) say they are prepared to donate the money they did not use during their holiday. And expenditure by all Swiss holidaymakers this year amounts to some 12 billion CHF, or an average of 2,904.- CHF per adult.

This initiative is part of UNICEF’s global Change for Good program, which has already raised more than  76,6 million CHF (about £53 million) for the most disadvantaged children through partnerships with the major international airlines.

[1] Based on an online questionnaire, 501 people were surveyed between 12 and 19 June 2013. The data collected were weighted and are representative of the Swiss population aged 18 and above.