Mr Guðnason, Icelandair CEO, has just announced several new developments for 2014, including the launch of direct flights between Reykjavik and Geneva.
The Geneva service will start May 24 and will continue twice weekly (Tuesday and Saturday) until September 23. The route will be operated by Boeing 757, with a capacity for 183 passengers in 3 classes (Economy Class, Economy Confort and Saga Class). This new route to Geneva is an answer to the growing demand in the Switzerland market for tourism flights to Iceland, which is becoming a popular destination.
Icelandair plans also to strengthen its position on the North-Atlantic market. Besides Geneva, Iceland will open up routes to Edmonton and Vancouver and add frequency to most of its current destinations in Europe and North America. The total number of passengers is estimated at over 2.6 million in 2014. Next year, three Boeing 757 aircraft will also be added to the fleet, enlarging it from 18 to 21 aircrafts.