With its new fare concept for the Geneva–Cologne/Bonn route, the regional airline EAE European Air Express is establishing a foothold in the Geneva low-cost market. From 11 September 2006, tickets will be sold on a one-way principle: flights from 91 Swiss francs, plus taxes, or 159 CHF all in – with only the costs of the Ticket Service to be added, and it is always possible to book up until the last minute. "We want to show business travellers that they can get from Geneva to Cologne/Bonn directly and quickly at favourable prices, without a tiring transit through a large packed airport. For passengers from Geneva, for whom Cologne/Bonn is the ideal airport for almost every destination in Rhineland North-Westphalia, the flight is also considerably less expensive", says the director of EAE, Ulrich Sigmann, in justification of the move to the new fare concept.
From November 2002, EAE is operating the Geneva–Cologne/Bonn route on a double daily rotation basis, i.e. two flights each way on working days. By introducing its cut-price tariffs, EAE is now looking to gain the loyalty of a new customer base: "Cologne is in itself a very interesting tourist destination, with its innumerable opportunities for visits and leisure activities ", stresses Tobias Richter, head of marketing and sales at EAE. The carrier is therefore offering package deals in collaboration with other partners in tourism. The price offensive relies heavily on the airline's new Internet structure, which now enables travellers to book tickets on line.