easyJet, number three in Europe in terms of passenger numbers and Switzerland’s second-largest carrier, has consolidated its lead position at Genève Aéroport. With 9.91% growth, a new plane, 60 destinations and improved services, the company has proven to be the airport’s prime vector of long-term growth and looks to end the 2013 financial year in the black both regionally and nationally.
easyJet, Genève Aéroport’s first partner
The largest airline in Geneva, with 42% of the market. In 2013, the carrier flew 6.03 million passengers in and out of Geneva.
Geneva: 2013 in figures
• 1 new aircraft since November 2012 (total 13)
• 500,000 additional passengers, for 6,028,817 in all or +9.91% growth
• 53 new employees
• 2 new routes launched in 2013 (Lille and Seville), bringing the number of destinations served from Geneva to 60
• flights added to 15 routes
• 3 new destinations announced for 2014 (Belgrade, La Rochelle and Tenerife)
The average number of flights per week has risen from 738 in 2012 to 800 in 2013, i.e. by 8.4%. During the 2014 summer season, the weekly average will rise to 856.
Top of the class in punctuality in 2013
With 83.7% of its flights departing or arriving on time in 2013, easyJet is top of class among airlines based in Geneva.
New services and products to make travel easier
The chief innovation in the past year, the general introduction of free assigned seats made for a more agreeable travel experience for passengers – a much appreciated improvement that saw a 5% rise in customer satisfaction, to 73.5%. Other innovations include real-time flight tracking, multiple mobile boarding passes and a fast-track for rapid access to security.
easyJet regularly adapts its ticket prices, and one-way tickets for a selection of destinations are now available starting at CHF 29.50.The range of offers for business travellers has also expanded, with more flexible all-inclusive rates that are better adapted to such passengers’ needs.
New “Generation easyJet” campaign
The new “Generation easyJet” campaign was deployed in Switzerland in mid-September on traditional and digital media, including, for the first time in the company’s history, a TV advert. The concept is centred on easyJet’s customers, who now form a huge community linked by as many travel experiences.