1+ pour tous: Genève Aéroport joints the brand club


Genève Aéroport ended 2012 by gaining “1+pour tous” branding. This program, set up across the canton, encourages corporate partners to give preference, for equal skills, to employing a long-term jobless person or one coming off benefits.

The airport thus joins the club of some 29 businesses in Geneva that have contributed this year to taking on more than 56 unemployed persons. Apart from being the only program for which it is the emblem, the brand is a reward for the long tradition of close collaboration between the airport’s Human Resources service and the cantonal Employment Office (OCE) to promote bringing the jobless back into the world of work.